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Search results for “Trip by Skyscanner”
Finnair boosts ancillary sales with omni-channel and predictive analytics
09/27/2017
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7:04:48 PM
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After partnering Alipay on in-flight payment, working with TravelSky on GDS-based ancillary sales, Finnair plans to bring its chatbot to WeChat and leverage predictive analytics for ancillaries growth.
Skyscanner’s Direct Booking solution sees big boosts in conversion
09/11/2017
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5:22:01 PM
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Skyscanner’s Direct Booking solution has seen an increase in conversion of 20% among the airlines and OTAs that have adopted it; in the mobile channel, suppliers have seen up to a 50% increase.
Travel apps need a data-centric approach to marketing
07/19/2017
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1:16:36 PM
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A data-centric approach is promoted to mobile app marketing, it utilizes meaningful in-app events across the user lifecycle by properly leveraging and analyzing deep data points to drive retention, engagement and revenue.
Amazon's return to travel via voice search
05/22/2017
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2:09:08 PM
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Amazon's shift to travel search is nothing to do with desktop or mobile but the introduction of voice through its Alexa service on the Echo device.
Does Chinese social media matter outside China?
05/17/2017
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5:14:08 PM
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Transforming a long-standing global airline into a customer-centric digital organization begins with listening. And even outside China, the Chinese social media is part of the first step.
Ctrip takes a big step in pursuit of going global
11/27/2016
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9:50:20 AM
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Drifting away from intense competition in the domestic OTA market, Ctrip seems to have come a long way in a span of 18 months. The decision to acquire Skyscanner means Ctrip isn’t just a single market player anymore.
Google says US hotel-related searches are up 25%
11/18/2016
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3:37:07 PM
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Google has seen hotel-related searches increase by about 25%, when comparing July 2016 versus July 2015 data.It has refreshed its Hotel Ads website to let hotel managers filter by their preferred language and pricing model.
Meta-search in China — as astute as it gets
08/30/2016
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5:58:08 PM
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From pure traffic generation to moving into areas of facilitated bookings, meta-search has come a long way. And China seems to have predicted well and led the way.
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